Ioana Vărzaru
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JOURNAL

Field notes from the studio.

Studio · journal

The plateau between year one and year three.

Why the most psychologically difficult moment in a PMU career is not the beginning — and what to do about it.

Business · journal

How to raise prices without losing clients.

A four-step protocol from twenty years of running a studio. Tested across recessions, slow seasons, and migrations.

Guide · journal

How to choose your next masterclass.

A short guide. The questions to ask, the red flags to watch for, the four criteria that matter most. No follow-up sequence.

Ioana Vărzaru

PMU mastery for the artist who has decided that good is the floor, not the ceiling. Taught from Brussels — for women, by a woman, since 2005.

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