20+ Years in Beauty
Twelve years in classical aesthetics. Eight in permanent makeup. The whole arc of the profession.
ABOUT IOANA
Artist.Teacher.Mentor.
Permanent makeup, taught the way
I wish I had been taught.
Master PMU artist, international speaker, competition judge. Founder of Royal Beauty Center, Brussels. The training I offer is the answer to fifteen years of asking what was missing in everyone else's.
Ioana Varzaru
THE WORK SO FARTwenty years in beauty.
Twenty years in beauty.
Eight in permanent makeup.
One conviction throughout.
I came to permanent makeup after twelve years in classical aesthetics — and found a profession at a turning point.
PMU was growing fast. The training wasn't. Two-day mastery promises, online theory without the legal frameworks, trainers passing on what they'd been taught without questioning it.
Eight years later, I run my studio in Brussels, train artists across Europe, and judge international competitions. The work deserves better training than the industry currently provides.
That is what I am building.
RECOGNITION
Where the work has been seen.
PHILOSOPHYWhat I've come to believe
What I've come to believe
after eight years.
PMU is one of the few skilled professions where someone trained well in five days can build a career with no ceiling. It is also one of the few where someone trained poorly in five days will reach a permanent ceiling within their first year — and never know why.
The difference is not talent. The difference is what was actually taught.
I believe technique is half the work. The other half is what surrounds it: how you set up your studio, how you price your work, how you communicate with clients, how you photograph your results, how you handle the cases that don't heal as expected.
I believe small cohorts produce better artists than large ones. I believe lifetime support means more than ten thousand pages of curriculum. I believe critique is more useful than encouragement. I believe most students who feel stuck aren't lacking talent — they're lacking the right teacher.
This is the work I offer. It's the work I wish I'd had when I started.
WHO TRAINS HERE
The artists who choose this path.
The students who train with me come from across Europe and beyond. They tend to share three things, regardless of where they are in their career.
Commitment
to the craft
Mastery is years of work, not five days of class.
Willingness
to be critiqued honestly
Clear, specific feedback — with the context to fix it.
Long-term
thinking
Building a career that will last twenty years.
SEE THE WORK IN REAL TIME
Let's connect.
For day-to-day documentation of training sessions, healed results, and student work — the channels here.
STUDIO
- Instagram@royal.beauty.center_bruxelles
- TikTok@royalbeautycenter.be
- Websiteroyalbeautycenter.be
- LocationRoyal Beauty Center · Brussels
THE NEXT STEP
Find your path.
Whether you're starting from zero, refining what you already do, or preparing for international competition — there's a course built for where you are.
