What got you here won't get you there. The technique you need next isn't on Instagram — it's in a room with someone who can see what you can't.
FOR ARTISTS · 1–3 YEARS EXPERIENCEYou're good.
You're good.
Not enough for yourself.
Your clients pay €300. Other artists charge €600 for similar work. The difference isn't talent — it's positioning, signature, and the kind of authority that doesn't come from another foundation course. This page is for the next phase of your career.
THE PLATEAU
The hardest stage of your PMU career is right now.
The first year, you don't know what you don't know. By year two, you know exactly where you're weak. By year three, every reel on Instagram amplifies the gap between you and the artists you admire. This stage has a name. It's called the confidence-competence gap, and 70% of women in skilled professions hit it. It is not a flaw in you. It is a stage. What follows is what moves you through it.
80%
OF MASTERYcomes from how you practice — feedback, structure, deliberate effort. Hours alone don't bridge the gap.
Source: Ericsson, 1993THE PATH FORWARDThree ways to refine
Three ways to refine
your craft.
LUXURY BUSINESS MENTORSHIP
MAJESTRA — Luxury Business Mentorship
Luxury online business mentorship for beauty professionals, salon owners, clinics, spas, and studios building a premium business.
- 3–12 Months
- Artist
- €1,990–8,990
SIGNATURE COURSE
Hairstroke Masterclass
Hyperrealistic hair-by-hair brow technique. Pre-course theory + 1 Zoom + 3 days hands-on with 2 supervised live models.
- 3 Days
- Intermediate
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filled
REFINEMENT COURSE
Perfectionnement
Refine the technique you already practice. Diagnostic + technique drills + supervised live model.
- 1–2 Days
- Intermediate
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filledTHIS IS FOR YOU IF
You've hit the ceiling
Decent results aren't enough anymore. You feel the gap between your work and the artists you admire.
You want a signature
Generic technique isn't your future. You want work that's identifiably yours — and clients who pay for it.
You need real critique
Self-review only goes so far. You want someone who's been past this gap to point at what you can't see.
You take it seriously
PMU isn't a side income. You're building a career and you want to do the next stage right.
WHAT ADVANCED TRAINING LOOKS LIKE HEREA 4-step system
A 4-step system
for the next level.
- 01DIAGNOSIS & SELF-AUDIT
Bring your existing work — healed results, client cases, recurring frustrations. We diagnose what's holding your craft back before we add anything new.
- 02TECHNIQUE REFINEMENT
Targeted practice on the specific weaknesses identified — color retention, healing predictability, design execution. Refined, not rebuilt.
- 03SIGNATURE TECHNIQUES
Where applicable, learn Royal Powder Brows and Belinii Lips — original techniques developed for the cases conventional methods underperform on.
- 04BUSINESS POSITIONING
Translate refined craft into premium pricing, repeat clientele, and the professional positioning your work now deserves.
WHAT YOU LEARNA curriculum built
VIEW FULL CURRICULUM →
A curriculum built
for working artists.
- Advanced pigmentology
- Color correction protocols
- Healed-result diagnosis
- Skin type adaptation
- Royal Powder Brows technique
- Belinii Lips technique
- Asymmetry correction
- Touch-up strategy
- Premium pricing strategy
- Client consultation refinement
- Photography for portfolio building
- Social media positioning
- Repeat clientele building
- Difficult case management
- Lifetime support access
- Direct critique sessions
WHAT YOU GET ACCESS TO
Techniques that exist nowhere else.
When you train with me, Royal Powder Brows™ and Belinii Lips™ are part of what you learn. These are not licensed adaptations of someone else's framework. They are original methods I developed and continue to refine — and you become one of the few artists in Europe authorized to perform them under their proper names.
BEFOREHEALED
BEFOREHEALEDThe kind of work that changes a career.
Read more reviews →
“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.
“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.
“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.HONESTLY
This is not for everyone.
Premium training has a cost beyond money — your time, your energy, your willingness to be uncomfortable while you grow. Before you apply, read this.
This IS for you if
- You've been doing PMU professionally for at least one year
- You feel stuck between "competent" and "exceptional"
- You want signature techniques, not another general certification
- You're ready to invest in your craft the way doctors invest in fellowships
This is NOT for you if
- You're looking for a quick fix or a "secret" that replaces years of practice
- You haven't yet completed a foundation course in PMU
- You expect Royal Powder or Belinii Lips to be techniques you can learn from a single weekend
- You want a Phi-replacement (we're complementary to PhiAcademy, not in competition with it)
- You're not ready to be critiqued honestly on work you've already done
Things artists ask before they apply
How does this differ from PhiAcademy advanced courses?
PhiAcademy teaches PhiBrows and its variations within the Phi system. I'm a certified PhiBrows Artist myself — so I respect that foundation. What I add are techniques I created (Royal Powder, Belinii Lips), the business positioning I learned through an MBA, and the perspective of someone who judges international competitions. We're not competing with Phi. We're filling what comes after.
What if I trained with someone other than PhiAcademy for fundamentals?
That's fine — most of my students did. The Refining and Hairstroke courses don't assume any specific brand training, just that you have a foundation in machine technique and skin handling.
Is the Mentorat one-on-one or group?
Strictly 1:1. That's why a discovery call is required first — to make sure the fit is right before either of us commits to six months.
Can I split the payment?
Yes. Payment plans are available for all courses above €1,000. We discuss specifics in the application response.
What if I'm not based in Brussels?
Most students aren't. Hairstroke Masterclass and Perfectionnement are intensive in-person formats — students travel from across Europe and stay locally for the duration. I can provide accommodation recommendations after acceptance. Mentorat has a remote option.
What does "lifetime support" actually mean?
After your course, you have access to me directly for technical questions about your work, healed-result reviews, and follow-up consultations. Not a Slack group with a thousand strangers. Direct access, for as long as you're practicing.
