You don't have to feel ready to start. You just have to be ready to commit to the process.
FOR BEGINNERS · NEW TO PMUYou've thought about this
You've thought about this
for months. Maybe years.
"I could, but..." is the sentence that ends here. You don't need talent. You don't need a beauty industry background. You need a complete foundation — the right kit, structured training, and someone who will keep answering your questions for as long as you're practicing.
THE FIRST YEAR
This is what the path looks like.
Five days of training in Brussels. Thirty days to your first paid client. Six months to a base of regular clients. That is the structure. The rest is your decision.
70%
OF WOMENin skilled professions experience imposter syndrome at least once in their career.
Source: KPMG 2003START HERE
Where to begin.
BASE TRAINING
PMU Base Training
Three techniques (brows, lips, eyeliner). Online theory + 2 live Zoom + 5 days in-person with 6 live models. Complete kit included.
- 5 Days
- Beginner
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filled
SPECIALIZED COURSE
Remover Training
The technique that fixes everyone else's mistakes. Beginner format covers introduction; advanced covers complex correction cases.
- 1–2 Days
- Beginner
- Bookings filled
This previous course remains visible for reference. Bookings are already filled.
Bookings filledDAY ONE INVENTORY
What's in your bag when you walk out.
- Professional rotary PMU machine
- Cartridge selection across the techniques you train in
- Practice latex sheets
- Pigment starter set
- Aftercare supplies
- Hygienic disposables
- Course manual (digital + printed)
- Lifetime support access
SIX MONTHS FROM NOW
The realistic horizon.
I will not promise you a six-figure income in your first year. Anyone who does is selling you something. Here is what is realistic, in my experience training over a hundred women into this career:
- Perform supervised work on real clients within thirty days of certification
- Charge €280–400 per treatment from your first month of independent practice
- Build a base clientele of 15–25 regular clients within six months
- Set up your studio with proper hygiene, EU compliance, and pricing
- Decide whether to specialize further (advanced techniques, refinement, championship) based on what you find you love
Career change, in their words.
Read more reviews →
“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.
“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.
“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.Things beginners ask
Do I need any prior beauty or PMU experience?
No. Foundation training is designed for motivated beginners with no PMU background. Many of my students come from outside beauty entirely — what matters is your commitment, not your starting point.
Is there an age limit?
None I've ever observed. My students range from women in their early twenties to women in their fifties starting a second career. PMU has nothing to do with age.
Which language is the training in?
English or French — you choose. The theory module, live Zoom sessions, and in-person training are all conducted in your selected language.
What if I can't keep up — do I get a redo?
The training is structured so no one falls behind — small group, paced progression, with theory delivered before the in-person work begins. If you finish feeling unsure on a specific aspect, lifetime support means you can come back to me with questions for as long as you're practicing.
What kind of clients can I expect in my first year?
Most students start with friends, family, and word-of-mouth referrals at modest pricing for the first 5–10 clients (portfolio-building phase). After that, you transition to full pricing — typically €280–400 per treatment depending on your local market. By month six, most students have a base of 15–25 regular clients.
Do I need a license to practice in the EU?
Regulations vary by country. In Belgium specifically, PMU is regulated under hygiene and dermo-aesthetics frameworks — Day 1 of the training covers what you need to operate compliantly. For practice in another EU country, we cover the principles, but local registration is your responsibility (and we discuss country-specific requirements during the course).
