What got you here won't get you there. The technique you need next isn't on Instagram — it's in a room with someone who can see what you can't.
FOR ARTISTS · 1–3 YEARS EXPERIENCEYou're good.
You're good.
Not enough for yourself.
Your clients pay €300. Other artists charge €600 for similar work. The difference isn't talent — it's positioning, signature, and the kind of authority that doesn't come from another foundation course. This page is for the next phase of your career.
THE PLATEAU
The hardest stage of your PMU career is right now.
The first year, you don't know what you don't know. By year two, you know exactly where you're weak. By year three, every reel on Instagram amplifies the gap between you and the artists you admire. This stage has a name. It's called the confidence-competence gap, and 70% of women in skilled professions hit it. It is not a flaw in you. It is a stage. What follows is what moves you through it.
80%
OF MASTERYcomes from how you practice — feedback, structure, deliberate effort. Hours alone don't bridge the gap.
Source: Ericsson, 1993THE PATH FORWARDThree ways to refine
Three ways to refine
your craft.
MENTORAT BUSINESS LUXE
MAJESTRA — Mentorat Business Luxe
Mentorat business en ligne pour professionnelles de la beauté, propriétaires de salons, cliniques, spas et studios qui veulent construire un business premium.
- 3-12 mois
- Établie
- €1 990–8 990
HAIRSTROKE
Masterclass Hairstroke
Masterclass Hairstroke de trois jours avec prix privé et groupe. Le support de cours est encore en finalisation avant lancement.
- 3 jours
- Intermédiaire
- 1 800-2 250 EUR
Les formats et les prix sont visibles. Les dates exactes seront communiquées bientôt.
Dates bientôt disponibles →
PERFECTIONNEMENT
Perfectionnement
Perfectionnement d’une journée réservé aux étudiantes d’Ioana, avec théorie en ligne et Zoom avant la pratique en présentiel.
- 1 jour + théorie en ligne
- Intermédiaire
- 700-1 000 EUR
Les formats et les prix sont visibles. Les dates exactes seront communiquées bientôt.
Dates bientôt disponibles →THIS IS FOR YOU IF
You've hit the ceiling
Decent results aren't enough anymore. You feel the gap between your work and the artists you admire.
You want a signature
Generic technique isn't your future. You want work that's identifiably yours — and clients who pay for it.
You need real critique
Self-review only goes so far. You want someone who's been past this gap to point at what you can't see.
You take it seriously
PMU isn't a side income. You're building a career and you want to do the next stage right.
WHAT ADVANCED TRAINING LOOKS LIKE HEREA 4-step system
A 4-step system
for the next level.
- 01DIAGNOSIS & SELF-AUDIT
Bring your existing work — healed results, client cases, recurring frustrations. We diagnose what's holding your craft back before we add anything new.
- 02TECHNIQUE REFINEMENT
Targeted practice on the specific weaknesses identified — color retention, healing predictability, design execution. Refined, not rebuilt.
- 03SIGNATURE TECHNIQUES
Where applicable, learn Royal Powder Brows and Belinii Lips — original techniques developed for the cases conventional methods underperform on.
- 04BUSINESS POSITIONING
Translate refined craft into premium pricing, repeat clientele, and the professional positioning your work now deserves.
WHAT YOU LEARNA curriculum built
VIEW FULL CURRICULUM →
A curriculum built
for working artists.
- Advanced pigmentology
- Color correction protocols
- Healed-result diagnosis
- Skin type adaptation
- Royal Powder Brows technique
- Belinii Lips technique
- Asymmetry correction
- Touch-up strategy
- Premium pricing strategy
- Client consultation refinement
- Photography for portfolio building
- Social media positioning
- Repeat clientele building
- Difficult case management
- Lifetime support access
- Direct critique sessions
WHAT YOU GET ACCESS TO
Techniques that exist nowhere else.
When you train with me, Royal Powder Brows™ and Belinii Lips™ are part of what you learn. These are not licensed adaptations of someone else's framework. They are original methods I developed and continue to refine — and you become one of the few artists in Europe authorized to perform them under their proper names.
AVANTCICATRISÉ
AVANTCICATRISÉLe genre de travail qui change une carrière.
Lire plus d'avis →
“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.
“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.
“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.“I had taken three masterclasses before Ioana. Two were marketing, dressed as education. With Ioana, I learned why my pigments were healing the way they were — for the first time. My prices doubled within four months.”
Eline V.“The mentorship continued long after the course. Six months in, I still get answers within hours when I send a healing review. That is not standard. That changed how I work.”
Camille R.“I came for Royal Powder. I left with a complete reposition of my pricing and clientele. Ioana teaches the technique alongside the business that makes it sustainable.”
Sofia M.“I had judged at WULOP before. Sitting in Ioana’s class, I realized how many of the questions our jury asks come straight from her curriculum. The vocabulary is the same.”
Laura B.HONESTLY
This is not for everyone.
Premium training has a cost beyond money — your time, your energy, your willingness to be uncomfortable while you grow. Before you apply, read this.
This IS for you if
- You've been doing PMU professionally for at least one year
- You feel stuck between "competent" and "exceptional"
- You want signature techniques, not another general certification
- You're ready to invest in your craft the way doctors invest in fellowships
This is NOT for you if
- You're looking for a quick fix or a "secret" that replaces years of practice
- You haven't yet completed a foundation course in PMU
- You expect Royal Powder or Belinii Lips to be techniques you can learn from a single weekend
- You want a Phi-replacement (we're complementary to PhiAcademy, not in competition with it)
- You're not ready to be critiqued honestly on work you've already done
Ce que les artistes demandent avant de postuler
En quoi cette formation diffère-t-elle des cours avancés PhiAcademy ?
PhiAcademy enseigne PhiBrows et ses variantes dans le système Phi. Je suis moi-même Artiste PhiBrows certifiée — je respecte donc cette base. Ce que j'ajoute, ce sont les techniques que j'ai créées (Royal Powder, Belinii Lips), le positionnement business appris via un MBA, et la perspective de quelqu'un qui juge des compétitions internationales. Nous ne sommes pas en concurrence avec Phi. Nous comblons ce qui vient après.
Et si j'ai fait ma formation initiale avec quelqu'un d'autre que PhiAcademy ?
Pas de problème — c'est le cas de la plupart de mes élèves. Les formations Perfectionnement et Hairstroke ne supposent aucune marque spécifique, juste une base en technique machine et en gestion de la peau.
Le Mentorat est-il individuel ou en groupe ?
Strictement individuel (1:1). C'est pour cela qu'un appel découverte est obligatoire avant — pour s'assurer que la collaboration est juste avant que l'une ou l'autre s'engage pour six mois.
Puis-je payer en plusieurs fois ?
Oui. Des plans de paiement sont disponibles pour toutes les formations au-dessus de 1 000 €. Nous en discutons dans la réponse à ta candidature.
Et si je ne suis pas basée à Bruxelles ?
La plupart de mes élèves ne le sont pas. Hairstroke Masterclass et Perfectionnement sont des formats intensifs en présentiel — les élèves viennent de toute l'Europe et logent sur place pendant la durée. Je peux recommander des hébergements après acceptation. Le Mentorat a une option à distance.
Que signifie concrètement "le suivi à vie" ?
Après ta formation, tu as un accès direct à moi pour tes questions techniques, les revues de cicatrisation et les consultations de suivi. Pas un groupe Slack avec mille inconnus. Accès direct, aussi longtemps que tu pratiques.
